michael-dam-mEZ3PoFGs_k-unsplash.jpg
blocshop
August 14, 2020
0 min read

Beam me up! Holograms set to revolutionise digital communication.

Beam me up! Holograms set to revolutionise digital communication.jpeg

The use of holograms is something of science fiction for many. It leads us to conjure up futuristic images from Star Wars, however, the technology is already well developed. And with the advent of 5G estimated to provide 60 to 120 times faster latency in communication, we can expect to see holograms and 4D images deployed much more frequently. Back in September last year, Vodafone used 5G technology to conduct the UK’s first live holographic call. And last November, Imperial College London used holograms for two guest lecturers from the US as it seemed much more ‘real’ than using traditional video conferencing. The technology now allows a much more interactive presence from the hologram who can interact with the audience in a more lifelike fashion. 

Companies are using Volumetric 4D video techniques to capture these realistic lifelike figures. Volumetric 4D is an effective means of capturing the real world content necessary to drive effective VR and AR experiences which is now supplemented by an increased demand for MR (Mixed Reality). And 5G will provide the engine required to deliver that content. A recent CBS report noted that the market for such 4D video is set to grow from $578 million last year to a projected $2.8 billion by 2023. Delivering high quality volumetric 4D is a significant investment. A large number of studio depth cameras are used to make live 3D scans of the presenter, which are then processed and projected back onto a glass screen. As you can imagine, the processing of this amount of data requires significant compression, rendering and encoding which is why 5G plays such a critical role in the ecosystem. No doubt over time, and in line with Moore's law, the ecosystem infrastructure will become more economic and widely available.

The applications for holograms are not just in education. In Indonesia's recent election campaign president Joko Wikodo used a hologram to woo voters outside the capital Jakarta to the delight of onlookers. The logistics of campaigning across a country which consists of an archipelago of more than 17,000 islands means that holograms are a practical tool to reach a larger audience. In the US presidential election, Democratic candidate Andrew Yang, has also proposed using the technology to support the logistics of his campaign. The use-cases for volumetric 4D video go much further than this however. In a recent article in AV Magazine, Dimension studio in London noted a demand from clients working in divserse industries such as medical training, retail, data visualisation and fashion. 

Microsoft are targeting mixed reality experiences at corporate clients with the HoloLens 2 wearable device. There may have been some sniggers in the industry after a failed demo at Microsoft Build 2019, however, it is worth watching the original demos to see how far and how transformational this technology has become. Targeting the corporate market would appear to be a pragmatic step for this embrionic technology. After all, the PC was targeted at business before being widely adopted by the public. Recent innovation has made it possible for the user to touch the holograms and have a much more immersive experience. This is currently targeted at supporting front line technical and engineering teams. In a recent interview in the Verge, Alex Kipman noted that the product is 'still not immersive enough for the consumer off the street to go use it'. However, with the current pace of innovation, one can only assume that this is simply a matter of time.

In terms of Digitalisation, it is clear that in time this technology will open up a much more vivid set of experiences for consumers. One can imagine much richer advisory services which will again reduce the demand for face-to-face advisory in countless industries. Until now holograms have been used to project lifelike images, often of celebrities, for brand endorsement. However, recent advances mean that in the not too distant future, real time volumetric capture might change how we communicate, shop, interact and educate ourselves. This is a digital revolution which will transform how we see the world and how experiences are shared. It's time that businesses started to look at the strategic impact of 5G and how it will affect their core business. We are looking forward to the journey.


Learn more from our insights

Top 15 micro-SaaS ideas for your startup in 2023.png
December 06, 2021

Top 15 micro-SaaS ideas for your startup in 2022

What exactly do we mean by micro SaaS? Micro Saas solutions use a web browser or mobile app interface. Micro SaaS solutions usually come about through the effort of an individual or very small team. It aims to solve precise problems. Micro SaaS projects have small budgets and overhead. Customers use Micro SaaS solutions on a monthly or yearly subscription basis. Micro SaaS projects target a small niche of the consumer market.

Software engineer hourly rates in 2021 (based on experience and location).png
November 22, 2021

Software engineer hourly rates in 2021 (based on experience and location)

Region influences salary more than any other factor. Taxes rates, cost of living, and government benefit programs affect the rates software developers charge. Software developers in the USA  and Canada earn more than software developers in other countries.

The best programming languages for app development in 2022.png
November 15, 2021

The best programming languages for app development in 2022

Software developers usually have three main ways to create an app. They can choose to code a native app, a hybrid app or a progressive web app. Developers create native apps to function on one specific platform, usually either iOS or Android. They create these apps using Swift or Objective C for iOS. For Android they use C++, Kotlin or several other languages. 

Cross-platform mobile app development: Tools & frameworks for 2022.png
November 09, 2021

Cross-platform mobile app development: Tools & frameworks for 2022

The cross-platform development project aims to create apps compatible with several operating systems. Cross-platform apps work on iOS, Android, and Windows. Cross-platform apps look and feel like apps developed specifically for the operating system.

App development cost breakdown in 2022.png
November 08, 2021

App development cost breakdown in 2022

Your business needs an app, but you aren’t sure about the cost of creating an app. Without some figures, you can’t even begin to estimate the potential budget, so let’s get you sorted with the information you need to make your app a reality.

unnamed.png
November 04, 2021

Web app development: a detailed guide

The best web apps give a responsive and engaging user experience through a browser instead of a single application. Think of web app development as a super-charged website. Web apps have many features of mobile apps coded for iOS or Android without the need to code for specific platforms. Developers create web apps using HTML, javascript, Python and CSS.

15 useful web app development tools for 2021.png
October 29, 2021

15 useful web app development tools for 2022

Web development vs app development: Choose the best for your business.png
October 19, 2021

Web development vs app development: Choose the best for your business

Outsource web development in 2021 and beyond: benefits & tips.png
October 15, 2021

Outsource web development in 2021 and beyond: benefits & tips

8 IT outsourcing trends in 2022.png
October 11, 2021

8 IT outsourcing trends in 2022

More and more firms choose to outsource their IT operations and functions. IT outsourcing grows each year. The Gartner report announced that firms spent $3.8 billion dollars on IT outsourcing in 2019. They expect that the trend will continue. Companies aiming for digital transformation need partners and tools. They need tools that they cannot build in-house with speed and accuracy. 

In-house development vs outsourcing software development.png
October 01, 2021

In-house development vs outsourcing software development

Every business starting software development must ask themselves what will serve them better, in-house or outsourcing? There is not a simple answer to the question. Making the choice to develop in-house or to outsource will have long-term consequences.

16 Software development project ideas.png
September 17, 2021

16 Software development project ideas

Every startup needs a great idea. Something unique and compelling. Startup businesses succeed when they find a customer need that they can fulfill. Startup businesses and independent software developers constantly search for just such needs.

Software development budget estimation.png
September 16, 2021

Software development budget estimation

An unlimited budget would make many teams very happy. But that approach has pitfalls. If the team works without much oversight or customer input, they may waste money. They might create features that the customers won’t use.

What are the differences between Agile and Waterfall?.png
September 07, 2021

What are the differences between Agile and Waterfall?

These days, most software development teams choose Agile methodology to organize their work. The Agile vs. Waterfall debate still rages, though. Many people question whether Agile works better than Waterfall in all circumstances. Does Agile deliver great ROI? Does Agile help teams work faster? Let’s take a close look at both Agile and Waterfall. We will examine the merits and drawbacks of each approach.

unnamed.png
September 06, 2021

Converting Story Points to Hours: Why Doesn't It Work?

In traditional software development, teams would describe the amount of work they had in hours. But Agile software development teams have a better way. Agile teams use Story Points to estimate the work they have ahead of them. Let’s take a closer look at Story Points and hours, and examine the benefits of Story Points.

Scrum vs. Extreme Programming (XP): What's the difference?.png
September 02, 2021

Scrum vs. Extreme Programming (XP): What's the difference?

We've covered the Software Development Life Cycle (SDLC) and the Agile development framework. Now it's time to look at different methodologies and approaches to their implementation. There are several, but we'll focus in this article on just two of them, Scrum and Extreme Programming (XP). We'll look at the differences between them and how they can even be used together for even better results.

The Scrum Sprint cycle explained.png
September 01, 2021

The Scrum Sprint cycle explained

Agile Scrum teams break down large development projects into small bursts of activity, called Sprints. A Sprint in Agile is a short, time-boxed period where a software development team completes work. They choose which items and fixes they will tackle in Sprint Planning Meetings. The Sprint cycle sits at the very center of Agile methodology. 

Use Cases vs. User Stories: relationships and differences.png
August 12, 2021

Use Cases vs. User Stories: relationships and differences

Product Backlog prioritization techniques & tips.png
July 27, 2021

Product Backlog prioritization techniques & tips

Software development project management guide.jpeg
July 26, 2021

Software development project management guide