July 13, 2021
0 min read

How to define Sprint goals

How to define Sprint Goals.png

Agile teams organize their work into production cycles known as Sprints. The software development team, along with the Scrum Master and stakeholders set goals for each Sprint. They set these goals in special planning sessions, known as Sprint Planning Meetings. 

In Scrum, the Product Owner, Scrum Master and the Scrum team attend the Sprint Planning meeting.

During the meeting, the Product Owner describes high-priority features they will incorporate into the project. The team then examines the User Story to create a Task for the Sprint Backlog. They use precise technical language to describe what work they need to accomplish.

From the Sprint Planning Meeting the software development team aims to come away with the:

  • Sprint Goal

  • Sprint Backlog

More details on Sprint Backlog is in our "Sprint Backlog vs Product Backlog: most important differences" article.

So, what is a good Sprint goal?

A great Sprint goal describes a high-level objective for the Sprint about to be begun by the software development team.  The goal should give the team a long-term view of what the end product will look like. The Sprint goal should help focus the team on the goal of the current increment. The Sprint goal will also delineate what value the Sprint will provide to the Product Owner.

Effective Sprint goals share a few characteristics:

  • They help teams prioritize their work during the Sprint

  • They facilitate collaboration between team members

  • They channel stakeholder feedback

  • They help the Scrum team maintain focus

A good Sprint goal should do more than restate the User Story. The Sprint goal should explain the purpose and impact of the work they will undertake. Another part of the Sprint process, Sprint Reviews proves very effective for software development teams.

According to Scrum.org, teams use the  Sprint review to : 

“inspect the outcome of the Sprint and determine future adaptations. The Scrum Team presents the results of their work to key stakeholders and progress toward the Product Goal is discussed. During the event, the Scrum Team and stakeholders review what was accomplished in the Sprint and what has changed in their environment. Based on this information, attendees collaborate on what to do next. “

Typically the Product Owner decides during the Sprint Review which goals the team can mark as achieved.

Savvy teams also take full advantage of Daily Scrum Meetings to help achieve their Sprint goals. The team uses the Daily Scrum Meeting to quickly assess their progress and possible roadblocks. Every member of the team should attend the daily scrum. The scrum master, product owner, developers and designers all attend. People outside the team may attend the meeting, but only as observers. People from outside the team do not act as active participants. In each daily scrum the team members answer three questions:

  1. What tasks did you complete yesterday?

  2. What tasks will you work on today?

  3. Do you foresee any roadblocks or issues that might slow you down?

Teams should stand during daily Scrum meetings. The team focuses on quick updates rather than deep diving into bottlenecks or problems. The Daily Scrum is a 15-minute event for the Developers of the Scrum Team. To reduce complexity, it is held at the same time and place every working day of the Sprint. 

Each Scrum contains increments. Increments contain many items or goals from the product backlog. We call these Product Backlog items, or PBIs. PBIs can be new features, enhancements or bug fixes. PBIs make up the foundation of the Sprint. Teams use PBIs to map out their work.

Read more on PBIs here: Epic, Story, and Tasks in Agile.

Every software development team will have different goals. They will work with their stakeholder and the Product Owner to determine what goals prove the most important. Let’s examine some examples of helpful Sprint goals. In looking at these examples we learn how to determine our own best Sprint goals.

Say we want to launch a new e-commerce platform, starting with just a few items. Our Sprint goals  would look something like this:

Sprint 1

Wireframes and Database

In this Sprint the software development team sets up the basic structure. They build basic UX wireframes. The team will configure the server structure and set up a minimal database.

Sprint 2

API connections and Graphic Design

In this Sprint the team adds basic API components. API stands for Application Programming Interface. APIs act as intermediaries between two applications. In our example, the software development team uses APIs to connect the shopping cart and map to our main application.

The UX designer adds visual elements to the wireframes. This fleshes out the designs and gives the developers concrete images to work with. 

Sprint 3

Testing and Feedback

In the third Sprint, our software development team focuses on making sure all our pieces work together. The team should make sure all the components function as required. The scrum master should help the team fix bottlenecks and solve any issues that arise. The stakeholders and Product Owner should make sure that the project meets their requirements.  The goal of this sprint should be a minimum viable product, our user testers should be able to add an item to their carts. 

What are the benefits of setting Sprint goals?

Setting Spring goals helps teams set priorities. It helps them work together. Sprint goals allow teams to communicate in a transparent way with stakeholders. Sprint goals also allow for effective feedback and communication between the Product Owner and the development team. Creating the right Sprint goal helps teams to resolve uncertainty. 

Here at Blocshop, we take our Sprint goals very seriously. We organize our teams using Agile and Scrum so that we deliver your project on time and under budget. If you’d like to learn more about how we use Sprint goals, please do get in touch!

Learn more from our insights

DALL·E 2024-05-22 20.55.08 - A detailed and high-quality DSLR photo of a person using a laptop to shop online, showing personalized product recommendations on the screen. The back.webp
May 16, 2024

Key AI Trends in E-commerce and Overview of AI integrations for E-commerce Platforms in 2024

Transform your e-commerce platform with AI tools for personalization, analytics, chatbots, search, and fraud detection. Boost sales and improve customer experiences.

eIDAS mark.png
May 09, 2024

Digital Identity and Payment Services in the EU in 2024: Key Updates

eIDAS 2.0 and PSD3 are set to enhance how digital identities and payment services are managed across the European Union in 2024. Here’s an overview of how each framework contributes to the digital landscape of the EU, what to expect, and how to prepare.

eIDAS 2 in fintech and open banking EU market.png
May 06, 2024

What is eIDAS 2.0 and EU Digital Identity Wallet and how will it change the EU digital market

Learn how eIDAS 2.0 and the EU Digital Identity Wallet will transform digital transactions and identity management across the European Union.

best large language models for ERP systems.png
March 31, 2024

Language Models Best Suited for Integration into ERPs

Four prominent large language models stand out for their compatibility and effectiveness in ERP system processes and automation. See what they are.

PSD3 in open banking Blocshop.png
April 23, 2024

PSD2 vs. PSD3: The Evolution of Payment Services Regulation

What is PSD3 in open banking? See how PSD3 compares to PSD2 and what should banks and fintech businesses do to ensure regulatory compliance in the EU market.

April 14, 2024

Enhancing ERP Systems with AI Chatbots

Explore how AI chatbots can transform ERP systems, enhancing efficiency, decision-making, and user interaction.

eIDAS in fintech and open banking EU market.png
April 29, 2024

eIDAS: The regulation helping secure Europe's digital future

See how eIDAS enhances EU digital transactions with secure identity verification, supporting e-commerce and public services across Europe.

hybrid ERPs.png
March 21, 2024

Hybrid ERP: An Innovative Approach to Enterprise Resource Planning

Hybrid ERP is a blend of cloud and on-premise solutions. With expertise in both, Blocshop is uniquely positioned to help you with hybrid ERP development and implementation.

0-4 cover.png
October 03, 2023

IT Staffing: Individual Hiring vs. Specialized Developer Teams

Should you hire individual developers or go for a specialized, custom-built developer team?

July 17, 2023

ChatGPT-3.5: An Overview and Limitations

In this article, we'll take a closer look at the capabilities and limitations of ChatGPT-3.5, providing you with a comprehensive overview of what it can do and what its boundaries are. So, let's delve into the inner workings of this large language model.

gpt4 vs gpt3-5 and the key differnces.png
June 15, 2023

A Deep Dive into GPT-4 vs GPT-3.5 Differences and Ability to Revolutionize Software Development

There are key differences between ChatGPT-3.5 and ChatGPT-4 that software developers and companies procuring software solutions alike should be aware of. Let's see how these differences affect the output generated by these models on specific examples.

May 09, 2023

AI-powered software development: What CTOs need to know in 2023

As technology continues to evolve at a rapid pace in 2023 and beyond, CTOs must stay ahead of the curve by utilizing predictive analytics, automated testing processes, and deployment solutions.

May 05, 2023

How Artificial Intelligence is changing web development

AI technology is now being used in many different industries, including web development. It’s important to understand the impact that AI can have on web development as it can help companies to create more efficient and user-friendly websites.

May 05, 2023

How AI-powered software development is changing the role of the CTO

As AI-powered software development becomes increasingly commonplace, CTOs must prepare themselves to take on a new set of responsibilities that require more than just technical know-how.

April 17, 2023

How to build a minimum viable product (MVP)

The MVP is the version of a new product that allows Blocshop and your team to collect the maximum amount of validated learning about customers with the least amount of effort. The essence of your core idea is delivered as a barebones solution. The solutions is, however, sufficient for usage by early adopters. As a product, it has tangible qulities that express a look and feel.

March 21, 2023

10 AI tools for developers you should know about in 2023

For developers, programmers, and data scientists, AI coding solutions can free up thinking time, allowing such professionals to focus on the fundamentals of their projects, and complete such projects much faster.

February 14, 2023

17 Ideas for Web Apps in 2023

Gazillions of web apps and ideas for web apps are floating around the metaverse - so creating one that properly represents a unique brand is a huge challenge. Our list provides a number of areas of simple app ideas to help businesses transform their online presence through a web app.

Top 15 micro-SaaS ideas for your startup in 2023.png
December 06, 2021

Top 15 micro-SaaS ideas for your startup in 2022

What exactly do we mean by micro SaaS? Micro Saas solutions use a web browser or mobile app interface. Micro SaaS solutions usually come about through the effort of an individual or very small team. It aims to solve precise problems. Micro SaaS projects have small budgets and overhead. Customers use Micro SaaS solutions on a monthly or yearly subscription basis. Micro SaaS projects target a small niche of the consumer market.

Software engineer hourly rates in 2021 (based on experience and location).png
November 22, 2021

Software engineer hourly rates in 2022 (based on experience and location)

Region influences salary more than any other factor. Taxes rates, cost of living, and government benefit programs affect the rates software developers charge. Software developers in the USA  and Canada earn more than software developers in other countries.

The best programming languages for app development in 2022.png
November 15, 2021

The best programming languages for app development in 2022

Software developers usually have three main ways to create an app. They can choose to code a native app, a hybrid app or a progressive web app. Developers create native apps to function on one specific platform, usually either iOS or Android. They create these apps using Swift or Objective C for iOS. For Android they use C++, Kotlin or several other languages.